UNIT 7. Session 6

 

SELL IT! 

Look ant the following list of funny innovative ideas. Which of them calls your attention? Why? Discuss with a classmate. 10'

Banana skin caution wet floor signs. 

Basketball hoop over trash can 

Slides besides stairs 

Pizza vending machine 

Rotating seats 

Outlet extension cable 

USB wall socket 

Movie screen in cinema bathrooms 

It's time to know how to sell your own product or invention. Watch the following video on marketing strategies to sell products and tick off the strategies recommended on it. 10'

Tick off the strategies that are mentioned: 

-     Telling buyers that someone important certifies the product in order to get more credibility. 

-     Making the clients feel some nostalgia about the products by calling their attention with things that bring them good memories. 

-     To be a likeable person. Do that by giving a good impression, being kind and paying compliments to potential buyers. 

-     Use the bribe technique. The best example could be explained with the statement 'buy one and get two'

-     Use the social proof technique. Tell buyers that other people are buying your product. 

-     Create a necessity or need to the buyer. 

IT IS YOUR TURN! 

Choose one of the innovative ideas presented on the first activity, list the strategies and ideas you are going to use to sell the product and try to sell it to your classmate. Then, change roles. 15'

Graded version. Use the following selling pitches to create your advertisement.  

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Work on sentence stress and storytelling. Listen to the following advertisement. Mark intonation on the transcript and try to recreate it in order to persuade buyers. 

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Download transcript here: